Lay the Foundation of Your Agent Brand
An introductory conversation about the two big choices agents need to make to thrive in our changing industry.
Do real estate agents need a personal brand?
In the Brand Foundations class, I help agents answer some big questions about their business and how they show up in the world.
We talk about the difference between Tribal and Tactical agents, the relationship between brand and metrics, and why it’s essential we define success for ourselves.
It’ll be perfect for agents who have been in the business for 3+ years and who want to prepare today for the changes coming tomorrow.
With so many changes coming to the industry, it’s becoming increasingly important agents choose which kind of agents we want to be.
So, what are the primary differences between Tribal and Tactical agents?
Tribal Agents…
→ work as trusted, highly-skilled consultants
→ place a premium on value and service
→ be paid for emotional intelligence, negotiation skills, and analysis
Tactical Agents…
→ work with consumers who want minimal contact and low prices
→ place a premium on speed and specificity of services
→ be paid per service rendered, or even adopt billing by the hour
Want to join me for a free, hour-long discussion on how we can be better interior designers of our brands?
Just leave your email below and I’ll be in touch soon with more details!
